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Anders SC Segerdahl
July 14, 2010

Service Information
Family will greet friends on Wednesday, July 28, from 10:30 to 11:30 AM at Fox Point Evangelical Lutheran Church, 7510 N. Santa Monica Blvd., Fox Point, followed by a service honoring Andy's life at 11:30 AM. Interment at Forest Home Cemetery will be private for the family.

Memorials
Memorials in Andy’s name can be made to the American Cancer Society, P.O. Box 902, Pewaukee, WI 53072-0972.

Newspaper Notice
Retired Chairman and CEO of the Everett Smith Group Knight Commander of the Swedish Royal Order of the North Star Retired Swedish Consul for the State of Wisconsin Andy was born in Linkoping Sweden and immigrated to the US in 1956 along with his wife, Birgit and son Johan. He died after a valiant battle with a rare and aggressive form of lung cancer. He was surrounded by his loving family; Birgit (Nilsson) his wife of 60 years, his son Johan and wife Jane (Reilly) and grandsons Andy, David, Charlie Segerdahl and Craig Tomlinson. He is predeceased by his daughter and Craig’s mother, Karin Noll. Andy was educated in Sweden completing his MBA at the Chalmers Business School in Gothenburg, Sweden in 1946 after serving in the Swedish army. In 1948 he was sent by his father (a tanner) to meet with his international industry contacts bringing him first to Buenos Aires, Argentina working for Ottero & Co. and finally to Milwaukee to intern for Albert Trostel & Sons. After a brief return to Sweden, in 1956 Andy and his new family decided to return to Milwaukee and Albert Trostel. As Trostel grew so did Andy’s role. He took over a small unprofitable subsidiary in Michigan and transformed it with the help of a select team, into the leading supplier of auto upholstery leather in the world. Today this business remains an important part of the Everett Smith Group of businesses. Eventually he became Chairman and CEO managing an internationally diversified corporation with thousands of employees. He served as President of the International Tanners Council, was a member of various clubs in the community and won the Theodore Roosevelt Award given by the US government for his role in managing an industrial company in an environmentally responsible manner. He worked tirelessly as a Consul to maintain strong relations between the State and the local Swedish community. To his family, many friends, and business colleagues, he was “truly bigger than life”. He loved people and had fun. Andy always spoke English with a pronounced Swedish accent and would invent English words and phrases to meet the occasion, a source of constant fun for all those around. As his son I remember as a child, my Dad lighting up a room. The most amazing thing was that at 58 I was still admiring him as he did it into his 80ʻs. He will be missed greatly but remembered warmly. Family will greet friends on Wednesday, July 28, from 10:30 to 11:30 AM at Fox Point Evangelical Lutheran Church, 7510 N. Santa Monica Blvd., Fox Point, followed by a service honoring Andy's life at 11:30 AM. Interment at Forest Home Cemetery will be private for the family. Memorials in Andy’s name can be made to the American Cancer Society, P.O. Box 902, Pewaukee, WI 53072-0972.



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